For this project we were to design a logo for the Westerville Area Chamber of Commerce Music and Arts Festival. The first step in the process of creating my logo design was meeting with the Westerville Area Chamber of Commerce representative. We all asked questions about what information was to be included where, what they were interested in seeing in the logo, and looking at old logo contest winners.
We then took all this information and hit the paper. First thing first was to brainstorm and put some thumbnail sketches down.
Then I picked three different ideas that I thought I could use as a logo.
I then drew them out larger and made sure all the information that needed to live in the logo had a place to be. After this we took these images to the Xerox machine and blew them up. These images were transferred back to my sketchbook by covering the back of the paper with graphite and tracing the logo. I then traced it again with pen to make it really clean looking. These are the result after they were scanned into the computer.
These scans were imported into Illustrator and put through the live trace process. This turned my scan into a group of paths that could be manipulated and cleaned up even further. Now I was able to start filling the spaces with color. We were limited to two or three colors so I went on Kuler.com and found some color palettes that I thought worked well.
The concept for the final logo that I used (seen below) came about through a combination of a few different ideas. I knew I wanted to use the image part of the logo to create a part of the font used. This was done by connecting the A in art to the neck of the guitar. Brainstorming things made of a similar shape gave me the idea for turning a paint palette into the body of the guitar.
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